Taylor Swift has taken her cryptic marketing to a whole new level and, of course, it was while Aussie Swifties were sleeping.
WATCH: Taylor Swift’s message for Joe Jonas
Eight hours ago, while Australians were dreaming of confronting Jake Gyllenhaal about breaking Taylor’s heart (just us?), Miss. Swift decided that it was the right day to send Twitter into a frenzy.
Sharing a 30-second video of an animated vault with different combinations of letters flying out of it, the musician’s caption proved she knew exactly what she was doing.
“*presses post*
“*cackles maniacally*
“Level: casually cruel in the name of being honest.”
We see what you did there, blondie.
Dedicated as ever, Taylor’s fans immediately whipped out their pens and paper and started trying to unscramble the words.
Two hours later, Taylor jumped back online (that is if she wasn’t already scrolling Twitter with popcorn watching her fans freak out), to tweet: “Your next clue will be in the spot where you hear red…”. So, cryptic Swift was in full force.
As Swifties are highly intellectual beings, it didn’t take long for them to figure out that the letters formed a 13×13 word search puzzle, featuring the track titles of the unreleased songs she will be adding to her upcoming rerelease of Red, as well as some artists she will be collaborating with.
Of course, 13 is Taylor’s favourite number. Her mind.
Then, a new section appeared on Taylor’s website which prompted fans to fill in the blanks for each of the ten unreleased songs. Once completed, fans were able to share an image of themselves with the caption “I uncocked the vault”.
If you want to try and decode Miss. Cryptic’s puzzle for yourself then STOP READING NOW. If you are just too damn excited and want to know the unreleased songs that join the Red discography. Then here ya go:
21. Ronan
22. Better Man
23. Nothing New feat. Phoebe Bridgers
24. Babe
25. Message in a Bottle
26. I Bet You Think About Me feat. Chris Stapleton
27. Forever Winter
28. Run feat. Ed Sheeran
29. The Very First Night
30. All Too Well Ten Minute Version (yes, yes, yes!!!)
WATCH: Taylor Swift’s The Man Video (Article continues after video)
These tracks will, of course, accompany the already released songs on Red like I Knew You Were Trouble, 22, We Are Never Ever Getting Back Together and more.
It’s due to be released on November 12th this year, so get ready to scream “MAYBE WE GOT LOST IN TRANSLATION, MAYBE I ASKED FOR TOO MUCH…” on that date.
And, in the meantime, we’re sure Taylor will drop plenty more easter eggs to keep us entertained.
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