Kim Kardashian makes more money on social media than with a whole season of ‘Keeping Up’

She also revealed who makes more money between her and her husband Kanye West.

Okay, so we all know that the Kardashian family are wildly wealthy. Between their long-running reality show Keeping Up With The Kardashians and their various lifestyle, fashion and beauty companies—these women have a *lot* of money-making schemes. In a recent appearance on David Letterman’s new interview show, Kim Kardashian has gotten extremely candid about just how much money she’s making and where it’s coming from. The kicker? That she and her famous sisters can make more money by posting to social media than doing a whole season of the show. Wow.


We would not be who we are today without Keeping Up With the Kardashians and that’s why we continue to share our lives,” she told David Letterman. “Even if, realistically, we can post something on social media and make more than we do a whole season.”

Is it any wonder influencer culture is the way it is if people are chasing that kinda money? 😳 While we don’t know for sure how much money Kim makes for a sponsored Instagram post or mentioning a product, some reports say it can range anywhere from $300,000 to one million dollars.

In terms of how much bank the Keeping Up series is bringing in, it’s also a lot. E! agreed to an $80 million dollar deal back in 2015 to keep the show going, and then another deal in 2017 that was reported as “below $100 million dollars”.

From what we know about how the family splits up their money from the lucrative contract, Kim is splitting about 50 to 60 percent of the earnings with Khloé and Kourtney, while the rest of the family split what’s left. For those doing the math at home, that’s around $20 million dollars into Kim’s pocket.


The reality star also talked about her husband Kanye West’s earnings. When Letterman asked which of the couple earned more, she replied, “Him, probably.” According to Forbes‘ Highest-Paid Celebrity List of 2020, the rapper and bizarre presidential candidate has around a $1.3 billion net worth. He’s in the company of another Kardashian sister, Kylie Jenner, though her status as a self-made billionaire is a bit controversial

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