The 40-year-old rapper has reportedly been so attached to his social media account in the past several days, that wife Kim Kardashian has used the platform to get in touch with him, PEOPLE reports.
'Kim is reaching out to him on social media because that’s literally the only way she can get him to listen,' a source told the publication. 'He’s not paying attention to her right now.'
It was announced this week that Kanye had cut off contact with several people in his inner circle, including his managers, lawyers and close friends. The rapper confirmed he stopped working with a manager on Wednesday morning, tweeting, 'I no longer have a manager. I can’t be managed.'
Kim then argued via Twitter that her husbands decision to part ways with certain members of his team was 'a simple business decision' and said she was 'glad he tweeted about the state of his company and all of the exciting things happening.'
On Wednesday, friends close to the pair told PEOPLE that dealing with the rapper's erratic behaviour and public outbursts is 'trying' for the 37-year-old reality star.
'Kanye is like a child who needs constant attention — and Kim already has three of those,' one source said. 'So after a while, or when he’s being really needy, it takes somewhat of a toll on her.'
A second source added that West 'has a very overwhelming personality that usually gets worse when is he under stress.'
'Kanye is very needy, and it’s draining for Kim,' an insider said. 'She works, is a mum and has many responsibilities.'
According to the first source, it’s impossible to tell what West’s next steps will be.
'Who knows how far he’ll take it,' the source says. 'He could be over it and recover tomorrow, or he could continue further down this path. But you have to understand this is all normal for him.'
The couple, who wed in 2014, share three children - North, 4, Saint, 2 and Chicago, 5 months.
This article originally appeared on New Idea.