Netflix ads backlash

Netflix is introducing a new feature which will see ads pop up during a binge session.

Similar to video ads on YouTube, a short trailer will air at the end of a TV episode or movie which will suggest something else to watch. The video can be skipped after a few seconds.

The streaming giant confirmed the feature in a statement to Ars Technica, which read: “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.”

Netflix users have taken to social media to vent their frustrations, with people threatening to cancel their subscriptions:

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I love @netflix and have had it for several years! But if they do ads even ones that I can skip, I will cancel my account.
— ☔️Luna⁷🍉ʟᴏ(ꪜ)ᴇ 🐱🍊🥢사람 사랑 (@mintblueskye) August 18, 2018

https://twitter.com/Jrnotjnr/status/1030933775709073409?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fwww.who.com.au%2Fnetflix-ads-backlash

https://twitter.com/hypothetical6/status/1030547655791968256?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fwww.who.com.au%2Fnetflix-ads-backlash

Saw an article that stated @netflix may start testing ads.

If I see an ad, you can damn well guarantee I'm killing my subscription. If I wanted commercials, I'd have cable.
— Hag Basket™ (@ZubbyCakes88) August 20, 2018

@netflix Please don't, don't… no ads please
— abdoulillo (@doul11) August 17, 2018

The main complaint is that paying for a subscription should mean that you don’t have to watch ads, even if it is there to help them discover new shows to binge.

What are your thoughts on the new update?

This article was originally published on WHO

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Natasha P

When she's not at work writing about the latest celebrity news, binge-worthy TV show or royal events, Natasha can be found planning her next holiday and her next foodie adventure or reading the latest fiction novel beside. You can find her 'gramming @natashavprice or Tweeting @natashaprice

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