In today’s social media-driven world, Instagram offers a prime platform for fashion businesses to promote their brand. And at a fraction of the cost of setting up a bricks and mortar store, it’s no surprise that more and more emerging labels are eschewing this traditional path to focus solely on their online presence.
That being said, with over 25 million active Instagram business profiles to compete with and counting, an influencer or celebrity’s stamp of approval can go a long way to boost a brand’s presence—especially when said influencer has 114 million followers of their own.
That’s exactly what happened to Jessica Johansen-Bell, who woke up last week to discover that Kylie Jenner had posted four snaps of herself wearing a white corset dress by the Byron Bay local’s label, Johansen.
At just 21 years old, Jenner recently made headlines after Forbes declared that she was on track to become the world’s youngest self-made billionaire. Considering each of the Kardashian-Jenner family member’s sponsored Instagram posts is estimated to cost willing investors one million dollars a pop, this doesn’t come as that much of a shock. And while you can’t put a price on organic content, we’d say that Johansen-Bell and her label are seeing a pretty good return on investment.
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