Fashion

Dua Lipa has a new job at PUMA and model Winnie Harlow can show her the ropes

The popstar is joining the PUMA family as their new ambassador.

You may have thought Dua Lipa would be busy prepping for her upcoming virtual show Studio 2054 right now, but the pop star is still making some hectic career moves. As Rihanna, Selena Gomez and Kylie Jenner did before her, Dua Lipa is joining the PUMA family as the face of their womenswear line. Dua Lipa announced the news in a pleased-as-punch Instagram post, writing, “clearly very excited to announce that I’ve joined the @puma family as their new global brand ambassador!!!”

https://www.instagram.com/p/CHsZFUeMOFo/

“I am so excited to announce my partnership with Puma,” Dua Lipa shared in an official statement from the brand. “From performance rehearsals to hiking in the hills, it’s important to feel comfortable and look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my Puma family.”

And she’s in good company too! To celebrate a new drop in the PUMA Rider family, PUMA tapped their ambassador Winnie Harlow for a super fun shoot. It’s so gratifying to see Harlow’s rise and rise (helped, no doubt, by the chunky sole on the new Puma Cruise Rider sneakers). The 26-year-old Canadian has long been busting down doors as a model with vitiligo, including securing some incredible magazine covers in her time.

In a statement about the partnership, Harlow acknowledged the turning of the tide. “There has been a recent movement of acknowledging that your differences make you beautiful and this is something that I have championed since I started in the industry. It is refreshing to work with brands who share the same values.”

Winnie Harlow Puma
(Credit: Image courtesy of)

Between Dua Lipa’s new gig and Winnie Harlow’s on point styling in the new kicks, we are very excited to see what’s coming next.

If Rihanna brought us the era of the Fenty x PUMA creepers, who knows what Miss Dua’s going to do?

Related stories