Isn’t it crazy that just two years ago, our only association with the term ‘TikTok’ with the sound an old-school clock makes!?
Fast forward to now, and there’s no denying that the bite-sized video platform is where it’s at. With more than 800 million users, it’s now almost neck-in-neck with Instagram as the most popular social media platform!
WATCH: Tik Tok stars move in together in new Tik Tok House ‘Bytehouse’
With some of the platform’s stars earning literally millions per post, it’s no surprise that becoming a professional TikTok content creator is a highly in-demand career. Like, who doesn’t want to get paid boatloads to make funny videos and live in a mansion like the Hype House!?
While, unfortch, not everyone can become a full-time TikTok star (otherwise, literally everyone would do it), there are a few easy ways you can take your TikTok numbers to the next level and boost your personal brand (or, ya know, just your clout. No judgement here!)
Here are 5 tips to boost your TikTok following!
1. Find what makes you unique
Finding your own special sauce is what’s going to help set you apart on TikTok. Sure, when the platform first started, it was enough to look cute and dance, lip-sync or play pranks.
But now that the platform is becoming saturated with more people, it’s becoming more important to stand out — kinda like Instagram! From chefs to calligraphers, there are some talented people doing some really creative things on TikTok, and building up huge followings for it.
So, think about what your unique skills are. Do you know how to whip up pretty, unicorn-coloured smoothie bowls? Do your friends always compliment you on your stunning handwriting? Do you have epic makeup skills? Can you play an instrument? Find your strengths and show em’ off!
2. Up the production value
Okay, so you defs don’t need a $5000 camera and pro lighting set up to make awesome videos on TikTok. The beauty of it is kinda how raw and off-the-cuff they can be — not to mention, super short. BUT, making a few simple tweaks to your equipment can really uplevel the quality of your vids and make you look. super profesh!
This is even easier to do when you’re at home in self-iso and are always going to be taking your vids from the same location. You can check out some of our simple tips for upping your production value here.
3. Collab with others
The TikTok houses are totally onto something with their approach to making videos (no duh, they’re killing it!) They’re always popping up in each other’s TikToks!
Not only are these videos way more fun to watch (especially if they involve a dance battle) but it’s super smart because it means they get access to each other’s audiences. Since you can tag your friends in your vids, it means your followers can click on that and be like “ooh, she looks interesting — I’ll follow her” and vice versa.
Obvs, you can’t actually get together with your squad at the moment (silent tear) But, keep an eye on fun challenges you can all collab on with your friends, like the Makeup Brush Challenge that was going around earlier this month.
4. Embrace your personality
One of the best things about TikTok is how it embraces the weird. Seriously, when it has it ever been cooler to dance like an absolute dork?
So, rather than trying to be like everyone else, showcase your authentic personality.
If you’re a little awkward, let that shine through in your videos! Super girly? Be unapologetic about that! Do you get nerdy AF when it comes to all things Disney? Make that the theme of your videos! The more you tap into what makes you you, the more people are going to vibe your content.
5. Cross-promote your content
There’s a good reason all the TikTok stars have Instagram/Youtube accounts, and post on them often. They’re not putting all their eggs in one basket, coz you don’t ever truly ‘own’ your followers on a social media following. And if that platform closes down, you don’t wanna be left with zero followers!
Plus, being active on other platforms is a great way to get your content seen by a wider audience. Try adding your TikTok to your Instagram bio, and posting some teaser videos on there — mentioning that you post more videos on TikTok.
You could also try making some longer form videos on YouTube, Facebook or Tangi, and linking to TikTok from those bios too. The wider you cast your net, the more eyes on your epic content!
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