Kylie Jenner is reportedly expecting her first child with her rapper boyfriend, Travis Scott, this coming February.
Aside from Caitlyn Jenner going rogue and confirming the news, the entire Kardashian-Jenner clan has remained quiet on the topic. No congratulatory social media posts, no OTT Beyonce-style photoshoots, not even a dramatic floral arrangement shown off on Snapchat. Considering the family is famous for oversharing, their decision to hold back on such a report seems suspicious to fans.
The Cut asked Kris about the news, and she explained that she didn't know the news was going to break. She wouldn't confirm the news, though she also did not deny it.
"I just woke up this morning," Kris told the publication. "[Kylie]'s not confirmed anything. I think it's kind of wild that everyone is just assuming that that's just happening. Something happens every single day. You never know what is going to break at any moment."
So why is the Momager staying so silent? Business, of course!
“Kris is just trying to control what she can and make sure no one forgets Kylie is also a businesswoman,” an insider confirmed to People.
“She wants to set Kylie Cosmetics up to sell,” said the source of the company, which Kylie launched in 2015. “Kylie has worked so hard to build that empire. Kris doesn’t want to see the pregnancy affect how that is perceived.”
“Of course, Kris will support Kylie being a mum,” the source adds. “But she is still adjusting to the surprise news.”
Kris has always been protective of the family brand, and her daughter's many financial endeavours, so this could very well be the reason that no one has confirmed the news yet.
We can't wait for the inevitable Kar-Jenner response though!
This article originally appeared on In Style.