In one video skit, he even joked about throwing battery acid on a black woman to lighten her skin because her foundation didn't match.
Jeffree has had to work hard to move on from this reputation, and as much as it has worked for him, it may all be for nothing now that his past hair stylists has exposed him.
Daved Anthony Munoz has shown racist text messages that were allegedly sent by Jeffree in February 2018, eight months after he made an apology video for his racist past.
The stylist also posted videos of old messages that were allegedly sent by Jeffree in September 2017, where he called YouTube beauty guru Jackie Aina, a "gorilla".
Many people are now coming for Jeffree, explaining how it should be the last straw.
Other people aren't too convinced that Daved's messages are legit, as they swap from Android to iPhone. They also believe that Daved might just want attention by "exposing" Jeffree.
However, Daved explained the Androis vs. iPhone theory on Twitter by saying, "Hi babes yes I just got a iPhone as of this year the screenshots are from the begging of this year on my new phone the Android is all going to be shown in my video as well as my new txt threads in my current phone."
Jeffree has yet to respond to Daved's claims, but BOY do we feel a war coming.