However, it can be tricky to find the right formula for your skin tone - this colour matching technique takes the guesswork out. As reported by Allure, New York make-up artist Katie Jane Hughes one of her best beauty hacks during a recent masterclass in the Big Apple.
Katie, who works with Rosie Huntington-Whitely, advises that the best skin to match your concealer to is the patch between your nose and check. Why? "It's the most neutral-toned part of your face," Hughes shared.
Adding that most women choose a shade that is too light for their skin tone. Resulting in "a much muddier version of what you already have under your eyes," she explains.