The company's president, Claudia Soare was understandably PISSED, and let it all out on Twitter.
The official Instagram page also released a statement. "Unfortunately our next palette was leaked on Instagram today before we could have a chance to present it to the world. We are a bit heartbroken as we planned videos to tease the launch, along with our reveal video and subsequent campaign photography. You will still see it all, but the element of surprise is gone, however before more of you see leaked photos of SOFT GLAM, we want a chance to show those of you that haven’t yet seen the leaked photos."
The product won't be on sale until March, but now that we know what it looks like, we're probably going to stare at it everyday 'til then.