The beauty mogul opted for some V. controversial names for the prods such as X Rated, Barely Legal, Hot and Bothered and Virginity.
An empire full of beauty experts and THAT's the best they could come up with?
People have been quick to blast CEO Kylie Jenner and her staff for the piss poorly named prods, with loads of Twitter users pointing out the fact that the brand is marketed at underage girls who do need to be using products named 'barely legal' and 'virginity'.
Seriously, just no!
“When you have millions of teenage fans who look up to you, what do you name your new blushers? ‘Virginity’ ‘Barely legal’ and ‘X-rated’ of course. Really? @KylieJenner. You literally couldn’t think of ANY other names to give them?" Writes one angered fan.
Another wrote: “Seriously @KylieJenner, choose better names for your products. You have 12+ year old fans! ‘Barely Legal,’ ‘Virginity.’”
A third user wrote: "'Kylie's blushes are: 'virginity' 'x rated' and 'barely legal' she is like selling her lack of a childhood in makeup form do what you will.'"