Jeffree Star is no stranger to controversy in the makeup industry, and this week we have popular brand Too Faced up against him.
It all started after Too Faced co-founder Jerrod Blandino posted a (now deleted) photo of their Unicorn Tears lipstick, with the hashtah #ThereArentAnyUnicornsInTheAmazon.
Confused? Tarte Cosmetics has an entire Amazonian Clay range, which just released an entire unicorn collection.
Ah, the tea's getting hot now.
Jeffree took this opportunity to release one helluva long rant, and it goes a lil' something like this...
"Okay I just want to come on here for a second as someone that has been buying makeup for a really long time and someone that is a fan of the brand Too Faced.
"Now I know some people are not going to like this opinion because it's me and I guess whenever it involves me, I'm not allowed to have an opinion but hold on a second. So recently the brand Tarte Cometics put out an entire unicorn collection with unicorn brushes, lipstick, mascara, palette, everything."
"So I'm scrolling through Instagram right now and the owner of Too Faced just threw major shade at Tarte Cosmetics. He posts a picture of his own unicorn teats lipstick with the hashtag, #ThereArentAnyUnicornsInTheAmazon.
"So let's go back to the shade. Then he has to of course announce that it [Too Faced Unicorn Tears] has the number one spot as the best-selling lipstick in all of Ulta. Ahh congrats. I'll tell you what the problem here is. Who's that insecure that they have to post something that shady about another brand?
"And one other small problem, this is Chloe Morello who is a huge YouTuber. This is her photo, you didn't tag her here, you didn't tag her there. And of course ten minutes later after hundreds of hate comments, the picture is now off his page. Girl, already?
"If you had the f***ing balls to tweet that in your mansion, you should have the balls to keep it up on you mother f***ing Instagram. But I'm over here scratching my head like, as a makeup love and as a makeup fan you're shading another brand, so petty and gross, like it wasn't even creative, b*tch it sucked."
"But I guess he sold his brand to Estée Lauder which is great congratulations, but you have so much money now it's clouding your f***ing judgement fool, wake the f*** up. Who is that delusional and dumb to think that they invented unicorn makeup? You want me to spill the real f***ing tea right now, you want me to keep it really real?
"I literally despise the owner of Lime Crime, but you guys want some f***ing facts. Who created unicorn lipstick seven years ago bitch? All tea, all shade, Lime Crime has had unicorn lipsticks for a long time. So Jerrod lets come back to Earth baby, let's come back.
"I'm just saying y'all I'm so disappointed as a fan of makeup and I'm just done supporting people who are gonna treat people like that. I don't care who did unicorn what, when, where. I have unicorn blood lipstick, should I start suing? Girl spare me, it's makeup.
"So tweet me your guys thoughts. I just wanted to go on a little rant and just vent because sometimes a b*tch needs to let out her feelings and I'm tired of the shadiness. At the end of the day makeup is about creativity and inspiring others and having fun with art and creating. Let's go back to that."
"Sometimes I just want to spill the tea and let you guys know the truth about so many things I see in the beauty world, but I can't. If I could tell you the contract that Nikkie Tutorials signed for her Too Faced palette and what they did to her, you guys would f***ing scream.
"But if she wants to talk about that one day, I will let her. They probably had her sign so many contracts and agreements that she's not ever allowed to even speak of it. The difference between me and them, I'm not owned by a company, I'm not owned by a corporation. I own my self and I'm always going to keep it real with you guys and share my thoughts.
"The truth always comes out. It might take a few months, it might take a while, you never know. But b*tch when it hits, it's going to hit hard."
He wasn't done though, not our Jeffree. He then went on a Twitter rampage.
He is mad, and it seems like he knows stuff that the brand Too Faced has done (or so he has alleged), towards other makeup brands and artists that sound pretty intense...
Watch this space for a clap back by Too Faced or Jerrod Blandino...
You can see the entire Snapchat rant below: