Recently, James publicly condemned a girl who bought his new makeup Morphe palette, just to destroy it and post the evidence online.
He had a great point, claiming how fans who couldn't afford the palette would have loved to receive it.
HOWEVER, he's now undone all that logic by destroying his own damn palette.
James teamed up with bestie Jeffree Star, who often destroys expensive things, to set FIRE to his makeup palette.
Watch the video below:
What a rollercoaster.