However, in his swatch video, people were unconvinced, creating a whole conspiracy theory about it.
James was accused of doing 'double swatches' and editing the video to make it look better than it really is, but James wasn't having it!
Taking to Instagram, he said, "I thought we would do some swatches of the palette today just to show you how bomb it is but also because some people seem to think there is a conspiracy theory about me trying to hide double swatches that I did in the video. I did do double swatches in the video, if I did I would trying to hide them I would have done a lot better editing them out. I stutter a lot when I speak and had to redo a lot of takes and some of the swatches just sucked so I wanted to do it better."
He continued, "Just to clear up any conspiracies or any drama, I worked way too hard on this palette to have anything being thrown around, I thought I would do some live swatches here on Instagram stories - no editing, no cuts, so you guys can see how these shadows truly perform and how bomb they really are."
You tell 'em sister.