THE BEAUTY CAPTIAL OF THE WORLD
It’s not an overstatement to say that Korean culture is obsessed with beauty. South Korean men spend more on skincare products than men in any other country. Pretty cray, right? But this beauty industry is especially obsessed with skin looking on point without makeup, using technological innovations. The ingredients are often strange and the packaging is just as quirky. Some K-beauty lipsticks even have flowers embalmed inside them!
SO, WTF IS KB?
South Korea as a country has long been obsessed with skincare thanks to their pursuit of flawless, glass-like skin, which is where K-beauty (aka Korean beauty) was born. This industry doesn’t muck around when it comes to adoring skincare and many beauty treatments use at least 10 or more products, which are usually filled with ingredients like snail slime, egg yolks, ginseng and honey.
THE BEST (AND WEIRDEST) BUYS
THE SHEET MASK
Sheet masks landed on our shores a few years ago and they’ve blown up! And we don’t think it’s a coincidence Lara Jean Covey and Pete Kavinsky got together right after she put on a Korean face mask. #justsaying. If you haven’t used one before, YOU NEED TO BOO because they are legit life-changing.
Choose a mask to suit your skin concern – it could be to treat dryness, redness or brightening, etc – and leave it on for 15 mins while you kick back and watch some Netflix. Hello, self-care! And babes like Chrissy Teigen and Maisie Williams swear by these for vibrant skin, so you know they’re amaze.
While BB cream might not seem too exciting these days, we actually owe this genius product to K-beauty – well, BB cream was originally created in Germany but the South Koreans really perfected it. This sheer product is perfect for building coverage to give you a radiant glow while also correcting skin texture but without the heaviness of foundation. Plus, BB creams usually contain SPF, which Koreans use religiously to keep their complexions free of sun damage.
This super affordable BB cream helps smooth your skin tone and brighten your complexion.
THE BUBBLE MASK
You’ve probs seen a few bubble masks during your daily Insta scrolls – Lucy Hale loves them! – and you have to admit that they look pretty damn kooky. Like, who thought that a bubbly, grey facemask would be cute?!
You apply the mask to your face and leave it for five mins or until the bubbles have formed. Sounds weird, but it’s super effective!
This cult clay mask helps to cleanse and exfoliate your skin while the bubbles target clogged pores.
We know what you’re thinking: ick! The thought of applying snail slime onto your face is just flat out gross. But, lots of K-beauty products include the slime because it helps to restore hydration to your skin and reduce the appearance of acne scars. Not all products will tell you because the ick factor is high but if it works, it works!
This face cream is formulated with 92 per cent snail extract, which helps reduce the appearance of acne scars and works to tighten pores while smoothing skin texture. Give it a go!