But not only has she deprived us of her gorgeous beauty looks and witty one-liners, but she ALSO unfollowed the fine specimen she proudly calls her husband, Mr Ryan Reynolds.
But before anyone even tries to suggest a celebrity split (please do not, our hearts are still reeling from Channing/Jenna, Jen/Justin), it appears she's made the shock move in an attempt to promote an upcoming film.
As the above image would depict, her new bio happens to read: "What happened to Emily?”
Funnily enough, Lively shared a similar Tweet which hinted at her new role as Emily Nelson in film, A Simple Favor, in which she stars alongside Anna Kendrick.
The movie tells the story of Stephanie Ward, a blogger (Anna Kendrick) whose best friend Emily Nelson (Blake) disappears inexplicably.
Let's hope she quits this sorcery and return to our 'gram feeds, immediately.