E-Girls Unite, Ava Phillippe Just Went Legally Purple

Here's how to crop the 21-yo social media fave's new dramatic transformation 🔮.
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Ava Phillippe is giving us the ultimate E-girl fantasy with her new hair transformation.

WATCH BELOW: Reese Witherspoon and Ava Phillippe star in mother-daughter photoshoot.

The 21-year-old social media fave and daughter of actress Reese Witherspoon took to Instagram this morning to reveal she’s opted her natural legally blonde hair colour for a deep misty purple, and frankly, we’re in love 😍😍😍.

The model dyed her hair purple to celebrate the launch of her own limited edition hair dye, Purple Ava-lanch, made by Hally Hair. 

“I went purple 💜💜💜 and so can you,” she wrote in the caption of the announcement post.

Ava Lanche
Ava rocking a deep purple from her new Purple Ava-Lanche hair dye. (Credit: Instagram)

Ava isn’t a stranger to a good dramatic hair dye, previously going bubblegum pink, rainbow, and trailing blue via a wig, but this new ‘do is in our eyes her boldest colour yet. 

And, naturally, fans are absolutely obsessed with the results. 

“You are your mother’s twin!! 😍” wrote one fan.

“Okay product launch!” said another.

As Hally Hair put it best, she’s “looking Ava-mazing.” 

Ava Phillippe sporting a bubblegum pink moment in July, 2020. (Credit: Instagram.)
Ava Phillippe literally glowing in rainbows. (Credit: Instagram.)
Ava Phillippe trialling a lil neon blue moment with a cute wig. (Credit: Instagram.)

Beauty expert Rajni Lucienne Jacques also chimed in with a simple yet spicy 🔥 emoji, capturing the fiery new look on Ava subverted by her icy avalanche background. Ngl, George R.R. Martin’s A Song of Fire and Ice has been mad quiet since this.

Ava’s mother, Reese Witherspoon, 44, has yet to comment on her daughter’s new hairdo, but given Ava rocked a bubblegum pink colour in high school, we fully reckon she’s madly in love with it.

Wanna get the look? Tragically, Hally Hair only ship within the U.S.—in the words of one friendly 👻 named Casper, “boo!”—but here are our personal recommendations for good purple hair dye products available in Australia.

Best Purple Hair Dye Products In Australia

Bleach London
Violet Skies by Bleach London. (Credit: Bleach London.)

Super Cool Colour Violet Skies by Bleach London, $13 on ASOS

Ultra-Violet Classic Cream by Manic Panic
Ultra-Violet Classic Cream by Manic Panic (Credit: Manic Panic.)

Ultra-Violet Classic Cream by Manic Panic, $28.95 on Hairhouse.

Girls Night Out 236ml by Arctic Fox
Girls Night Out 236ml by Arctic Fox, $27.95 on Beautopia. (Credit: Arctic Fox.)

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