ASOS Models Stretch Marks Acne Scars

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Heading to most online shopping stores, you’ll be bombarded with absolutely GORGEOUS models with zero imperfections.

It can be quite intimidating.

But as you know, photoshop is #real, and it’s everywhere… so when ASOS decided to ditch it and show things like acne scars and stretch marks, the internet had a field day.

It’s the brands swimwear range that shows these real women, looking absolutely stunning:

https://twitter.com/ElizaStaples/status/880449590004244480?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.cosmopolitan.com.au%2Ffashion%2Fasos-stretch-marks-acne-scars-models-22969

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https://twitter.com/leahtudorx/status/880147773039022080?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.cosmopolitan.com.au%2Ffashion%2Fasos-stretch-marks-acne-scars-models-22969

https://twitter.com/OliviaTuffrey/status/709114619219058689?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.cosmopolitan.com.au%2Ffashion%2Fasos-stretch-marks-acne-scars-models-22969

https://twitter.com/kxttynai/status/880483688965955585?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.cosmopolitan.com.au%2Ffashion%2Fasos-stretch-marks-acne-scars-models-22969

It would be GREAT to see other stores and brands take on this new strategy, but for now, this is a step in the right direction.

Claps all round.

Bianca M

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