When a respected beauty brand announces the release of a new palette, makeup enthusiasts generally lose their damn minds.
But unfortunately for the brand Anastasia Beverly Hills, the reveal of their new product didn't go to plan...
According to Popsugar, the image wasn't meant to be released online at all.
Now, the president of the brand, Claudia Soare has gone on a mega rant on Twitter, and she ain't holding back.
Regardless, we know the palette will do amazingly. We mean, LOOK at those colours. #2die4.