While Miley Cyrus and Liam Hemsworth file for divorce and Harry Potter co-star's Tom Felton and Emma Watson stir up romance rumours - something much more serious is happening.
And it's time we learn about it.
The Amazon rainforest in Brazil is currently facing one of the worst fires in history, with the Brazilian people calling it 'the apocalypse'.
So why is mainstream news only just picking up on it now?
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Advocates online have raised some seriously valid concerns, with many pointing out that when the Notre Dame was on fire, it was breaking news worldwide.
However, when the Amazon, which is responsible for creating 20% of the earth's oxygen, started burning, very few news outlets covered it.
Once Upon A Time In Hollywood actor Leonardo DiCaprio first raised the issue last night, writing on Instagram: "Terrifying to think that the Amazon is the largest rain forest on the planet, creating 20% of the earth’s oxygen, basically the lungs of the world, has been on fire and burning for the last 16 days running, with literally NO media coverage whatsoever! Why?"
An abundance of tweets followed, using the trending hashtag #PrayforAmazonia.
So how can you help?
Firstly, continue to educate yourself with what's happening in the Amazon and Brazil, then you can educate others by posting on social media, your Instagram page, Twitter and Facebook - you can share this article or others.
Second, you can donate to these six charities that help with the rainforest and its conservation:
Amazon Conservation Association
Amazon Conservation Team
Rainforest Foundation US
Rainforest Action Network
Keep your voices loud and don't forget to use the trending hashtags #PrayforAmazonia and #AmazonRainforest.