Comfy underwear is easy to find, sure, but the people want this underwear.
Eco-friendly e-retailer Everlane launched their minimalist lingerie on Monday, and the waitlist is already over 28,420 people. No doubt it's going to get a lot higher than that too.
The collection includes four types of undies, a wireless bra and a bodysuit. It's all made from breathable Supima cotton, and nothing is over $30.
Body-positive ambassador and actress Jemima Kirke is the face of this campaign, alongside a variety of different models.
Everlane also sent out a letter which was signed by their female employees, sharing their mission with the collection.
"No frills. No bows. No bullshit."
No need to burn your bras ladies, just buy comfier ones.