Jughead offers his life in exchange to save the serpents, and we watched as the Ghoulies and Penny Peabody violently beat him to a pulp.
At the end of the episode, F.P Jones is carrying him Marrisa/Ryan The O.C style towards his friends, and Betty.
We were SHOOK.
They can't do this to JUGHEAD. And fans are just as baffled as us.
The worst part is Cole's tweet after the episode, which basically confirms he's dead.
"Grateful, thank you #riverdale," he wrote.
Watch the trailer for next week's episode/the season finale below, and manifest the shit out of that funeral being for Fangs and not Jughead.