Kim Kardashian has been one of the biggest advocates of this, which has caused her a lot of backlash.
With 124 million Instagram followers, taking to her Instagram to promote appetite suppressants and flat tummy shakes is VERY dangerous to the young girls trying to follow in her footsteps.
The best part is that we all know Kim and other celebrities don't use the products and that they're being paid handsomely for each post.
But her influence is so high that it doesn't matter.
"You guys all know I looove @flattummyco shakes. I’ve just restarted them (it’s Day 2 today) and I’m already feeling so good,’ she posted. ‘We had a huuuuge Christmas this year and between that, New Years and everything inbetween… I felt like it was impossible to fit in my regular work outs and eat healthy. But this program is giving me a kick in the right direction that I need," she wrote on her latest post.
"If on Boxing Day, you see ANYONE on social media talk about 'guilty pleasure' or 'naughty' foods, or how the diet needs to start soon, or if they are selling any kind of weight loss product to cash in on the weird, toxic shame we are made to feel about indulging, UNFOLLOW".
Let's not have the wool pulled over our eyes any more girls. We're smarter than that.