For the uninitiated, the look that Gucci's creative director Alessandro Michele has turned into the brand's signature is a very layered, patterned and generally kinda maximalist '70s inspired look. Think paisley, earth and jewel-tones, headscarves and retro sunnies.
It looks like a lot, and that's the point! While most of us probably don't have *exact* matches for Gucci pieces, the key is in the intensive layering. Pick things that have a loose Gucci ~vibe~ and watch it come together for a pretty identifiable final look.
In their TikTok video, the Chilling Adventures of Sabrina actor breaks down the Gucci outfit process. "First off you need a random turtleneck. Make it colourful," Watson explains. "And then some random shirt that doesn't match it, and then a random vest. Layering is important." Very important.
"And then a bright green or bright coloured jacket. Some vinyl pants. Maybe put on a little mini skirt over top of that. I know, stylish. A headscarf. This is very crucial. This is a Gucci staple. I have my Gucci sunglasses on. Some clear heels with some socks, of course. Some bright pink lipstick. And just like that, I'm a model for Gucci."
They're right and they should say it! Peep the video below for immense 'Harry Styles in a Gucci editorial' energy.
It's yet another inventive take on fashion content from the app. We've also seen viral DIY versions of the iconic Harry Styles rainbow cardigan, masterful monochromatic fashion and, of course, those staggeringly cool Chinese street style looks.
Take a scroll through some of our favourite Gucci-esque fits below—then prepare to have a dig through your wardrobe.
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Want more like this? Check out: The 5 basic wardrobe items every girl should own, according to the experts.