Look, he’s no scholar, but his theory kind of makes sense when you think about it. The idea is pretty logical, especially given the amount on of hours we’ve taken to pull weird-ass faces that have graced our Snapchat stories. Odds are Snapchat won't be using it for some dark purpose but more market research.
Crazy idea? Probably! But very interesting to think about right? B.O.B has naturally been getting a lot of weird looks for his theory, so he's taken to Twitter (again) to further explain his reasoning...
Errr... don't be alarmed... he's cool guys?!?!