Already they have signed two bands, The Tide, and New Hope Club.
“Connor’s the Simon Cowell of the label,” James said in a new interview. Lol.
Brad added, “In all seriousness, it’s a really good way to find talent. We want to see young bands coming through and we’re very conscious of making sure that people we sign are very driven by the music and the New Hope Club and The Tide are.
“They are musicians at the core and songwriters and that’s where their focus goes and it’s the same for us.”