Clarendon is officially the most used filter worldwide. Probably because it's second on the list and we get lazy, but it's more likely because it's universally flattering for a selfie. After that though, Insta users branched out and started using Juno, Valencia or Gingham.
BUT what the study really found was that NO FILTER is the best filter #FilterInception. Apparently tagging #NoFilter is the best way to get likes coz people just want to love you as you are! Isn't that nice?
BUT what the study really found was that NO FILTER is the best filter #FilterInception. Apparently tagging #NoFilter is the best way to get likes coz people just want to love you as you are! Isn't that nice?