Along with the release of Taylor Swift's new song and album title, Reputation, she has also announced a world tour.
However, on her website it states the following: "Taylor Swift is committed to getting tickets into the hands of fans...NOT scalpers or bots. So she’s collaborating with Ticketmaster #VerifiedFan to create an exclusive program to help YOU get the best access to tickets in North America, in a really fun way."
What it is, is a system which prefers super-fans over scalpers. If fans promote Taylor on social media, or buy her merchandise, it increases their likelihood of getting tickets.
"Our Verified Fan program has been very successful in proving its ability to keep bots and scalpers out of the ticket buying process,” David Marcus, executive vice president and head of music for Ticketmaster North America, told Teen Vogue in a statement.
"This new program extension rewards her fans for the support they have always shown, by engaging in everyday behaviours that are a core part of their experience with Taylor, including fun and free activities like posting on social media and watching a lyric video, and more free activities will continue to be added."
As much as it is setting out to do the right thing, some fans are really annoyed.
Rou Reynolds, lead singer of band Enter Shikari spoke out on Twitter,writing, "The most sickening thing is that this ultra-capitalistic exploitation of fans is beneath a veneer of morality - stopping ticket bots/touts. Bots/touts fleece fans by reselling tickets for a higher price. She's not stopping them, she is replacing them. She is fleecing her own fans. This is profit over people / Commerce over connection / Accumulation over art."
According to Business Insider, you can also buy Taylor's album up to 13 times or buy merchandise for a boost in line. Nobody needs 13 of the same album, so it seems like the more money spent going to Taylor, the higher chance you'll have the ~honour~ of seeing her.
Fans who cannot afford this seem to be at a huge disadvantage, and since when was seeing your favourite artist live all about how much money you can throw at them?
Consequence of Sound also wrote, "The mere suggestion that fans could (and should) purchase an album more than once is egregiously immoral and seems to be clearly directed at the younger, more illogical, more obsessed factions of her fanbase who will do anything to appease their hero—who in turn will apparently do anything to appease her corporate partners."
A spokesperson for Taylor also told Teen Vogue in a statement, "If these same tickets were offered on the open market, scalpers would snatch them up and fans would be paying thousands of dollars for them. Scalpers and bots will not take the time to engage in legitimate fan activity. Taylor rewarding her fans for posting selfies, watching YouTube videos and downloading her albums, things her fans are already doing, is a great thing. This is a program that rewards fans for being fans and makes sure they get great tickets at face value."