According to the brand, one shape tape contour concealer sells every 12 seconds. Why? This vegan, super-blendable long-wearing formula boats full-proof coverage that disguises a multitude of pesky complexion woes including acne scars and dark circles. Plus, this flake-free creamy product smoothes over pores and fine lines for a smooth matte finish that won’t crease.
It's little wonder this multi-purpose cover-up has a bevvy of celebrities and beauty bloggers waxing lyrical about shape tape contour concealer including KKW beauty mogul Kim Kardashian, who keeps one on hand at all times according to People.