The future has arrived; there's now hair dye that changes colour with your surroundings. Self confessed witch Lauren Bowker has created the coolest mood-ring hair dye, nay, the coolest thing we'll see ALL year! The dye reacts to hot and cold, letting you have bright red hair or black in an instant.
Lauren spoke to Dazed about her amazing creation saying that she's "always been into the occults and into mixing stuff. Even as a kid I used to mix bath potions, and was really hands-on with the stuff I had around me, making new products out of them, without even knowing I was doing it.”
The dye is sadly not available at your local hair salon, but instead is part of a work titled FIRE that her design brand THEUNSEEN is launching at London Fashion Week.
Check out this real-life magic 👇
So how does it work? Well no, it's not witchcraft, it's science!
"When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different colour, so it’s like a chemical reaction,” Lauren explained.
Want a closer look? Yeah you do!
Lauren reveals she got the idea after watching witchy cult classic The Craft and has more insane hair dyes in the works. She's working on a dye that "gives you a light refraction instead, so it’s more like a prism colour change... If you have red hair and you’re in the wind, it might go blue. So what we did was look at data patterns of weathers and the environment in different countries and tailor the colour changes to correlate with those.”
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