Uh oh! New reports reveal that Snapchat might be following in YouTube's footsteps by forcing users to view three-second-ads before skipping a snap.
The social media company are looking at the "bold experiment" as a way of drawing in advertisers to help combat their declining business.
Snapchat reported a $258,966,285 loss in 2017 which may be attributed to the fact that both Instagram and Facebook have added the 'story' feature which is Snapchat's primary function.
"Advertisers are not spending as much as they have previously with Snapchat," says a top advertising client working closely with the social media brand.
"They have to do something that draws more interest from advertisers, and they are getting more aggressive to address the market's needs."
"Snap's audience tends to be younger, which is great, but they're not very engaged," the advertiser says. "They need ads that can keep people's attention for longer periods of times."
The Media Rating Council has determined that two seconds is the minimum time needed for an ad to be considered "viewable," and if Snapchat can impose more three-second views it would defs help their "viewability" concerns.
It is currently unknown as to where the forced-view ads will appear on the app.