It was a big win for Instagram, as audiences responded so well to it. Something that wasn't the case with Snapchat's most recent update.
Instead, fans were outraged and petitioned that Snapchat went back to it's old layout.
So what did they do? Copy Instagram!
Because Instagram got so much love for their fancy new fonts, Snapchat probably thought it'd be a great way to get some love back onto their app. The photo sharing platform has just added a bunch of new fonts, and they're very similar to Instagram's.
However, they've one-upped Instagram by adding a total of 13 new fonts to their range.
Instagram, the ball's in your court now.