GraphicSprings, a logo making company polled 400 people from the US and UK about ways they could bring Santa into the modern world, and then used the top suggestions to further poll 4,000 people on how they'd envision him.
In total, over one quarter (27 percent) of people think he should be rebranded as either female or gender-neutral, as 6 ABC reports.
As expected, the results have kicked off a pretty big debate online, with many saying that "2018 has gone to far", with others agreeing that Santa needs to be modernised.
What do you guys think?