We’ve All Been Saying Zara Wrong This Whole Time

All guilty of this!
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When Zara finally landed in Australia shopping fanatics lined the streets to get their hands on an item from the popular European brand. They do a fantastic blazer so you can’t blame anyone, but what we can be blamed for is NEVER pronouncing the name right. Yep, Zara is not said like ‘Zara’.

A member of Refinery 29‘s fashion team went to Zara HQ and in Spain and quickly realised she everyone was making a totally different noise. The high street brand is actually pronounced “​Thah-dah”! The ‘Z’ is soft and the ‘R’ becomes similar to a ‘D’. MIND BLOWN! The company did start in an area of Spain that uses a Castilian dialect of Spanish so it makes sense really coz that’s what they created!

Still not sure how to say it? A Zara team member took pity and made this handy video:

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