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There’s nothing more painful than jean shopping. Take it from someone who was doing just that yesterday afternoon, leaving the shop unsuccessfully and quite a bit more flustered and sweaty than when I walked in.
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So whenwe heardthat a pair of jeans in Reformation’s newdenim collectionhad racked up a 3,000 person waitlist, we quickly investigated.
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We collect and use data about how you use our sites to improve your experience, analyse site performance and provide you with relevant ads. To help you better understand how we do this, we've introduced a new Cookie, Tracking and Targeting Policy, effective 2 April 2026. Follow the above link to find out more or to opt-out of targeted ads