Is This The Most Popular Coat In The WHOLE World?!

It's taking Instagram by storm and one girl is documenting it's takeover

Once you see the ‘coat’ you won’t be able to un-see it. You’ll always be haunted by it’s presence as one Instagram user learnt the hard way. This coat-loving gal saw her fave jacket on SO many other people that she started an account documenting it’s many, many, many appearances.

‘That Coat’ is a lovely blue and white number from Zara and is thought to be the most popular coat in the world right now. Seriously, it’s taking over. Teamed with hilarious captions, here are just a handful of the pics on this Instagram feed….

The coat doesn’t appear to be available Down Under yet but it’s only a matter of time so be prepared guys!

Related stories