When you hear an amazing song on the radio, you don't wait for the radio host to maybe tell you the artist. You Shazam it.
When you see someone with an adorable outfit on Instagram, you pray to the god's that they have tagged the brand in the photo.
But what if they haven't?
Well... The Iconic have just created the fashion version of Shazam, and we're already obsessed.
On the ‘Snap to Shop‘ feature, you upload the pic of the clothes you want, and it will find clothes that closely match.
Now we have more of an excuse to get online and shop!