Well, to stop bloody returning everything.
Look, we’ve all been there. We’ve bought something from a store, hated it, and returned it for our money back. Returns exist because humans are really indecisive. But returning beauty products is a little bit annoying and honestly, wasteful.
Now, according to The Wall Street Journal and Racked, Sephora are now using The Retail Equation (TRE); a service that tracks customer’s shopping behaviour in an attempt to limit the returns of customers who abuse its return policy.
While Sephora want to make sure all customers have an “excellent” shopping experience, they’re a strong, independent woman who won’t be walked all over by your nasty habits.
While they “make every effort to accommodate returns, a small fraction of customers take advantage of our policy, in many cases returning more than twice as much merchandise as they purchase. This limits product selection and unfairly impacts other clients.”
They continued to say, “When we identity excessive return patterns, we notify those customers that we may limit future returns or exchanges if no proof of purchase is provided.”
The scariest part is that if the customer goes above that quota, they can be BANNED!
Can you imagine a modern day millennial being BANNED FROM SEPHORA?