If you've spent the past 24 hours recovering from Blake Lively suddenly deleting each and every one of her Instagram photos and unfollowing all of her friends, spare a thought for her husband, Ryan Reynolds.
Ryan was one of the many Blake savagely unfollowed, leading many to suspect the pair had a) broken up; or b) Blake was in the midst of some kind of meltdown; or c) she'd been hacked.
As we now know, it was all one big PR stunt for Blake's new movie, A Simple Favour. But that didn't make it any less hurtful, according to her husband (don't worry, Ry - we're hurting too).
"It definitely stings," Reynolds admitted in an interview with NOVA 96.9. "It’s a terrible way to find out that I’ve been kicked out of the house, to be honest. Absolutely terrible. I don’t know where rage like that comes from.”
All that remains of Blake's instagram is this single video:
This article originally appeared on marie claire.