Actor Ryan Reynolds is the new face of Armani Beauty for Men and his fans are so excited they cannot contain themselves.
Ryan posted the news to his Instagram account and his dedicated crew were so excited it quickly clocked up a whopping 1.7M likes and close to 5000 comments.
"Just finished a short film for @armanibeauty directed by the impossibly talented @ReedMorano," wrote Ryan.
"I love working with the #ArmaniCode team. I hope to eventually call Mr. Armani, “Papa”. But let’s take this one day at a time."
Ryan's fans were genuinely beside themselves with comment after comment declaring him the most handsome man in the world.
"This picture got me pregnant," posted one.
"I hope to eventually call you 'husband', but let's take this one dream at a time," shared another.
And yet another posted the following: "OMFG this man ... I cannot".
Ryan is excited about the Armani campaign too. And the fashion and beauty house is thrilled also. Indeed, even Giorgio Armani himself is feeling the love.
"With his status of modern male figure of self-fulfillment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony," said Mr. Giorgio Armani, via a press release.
The first campaign starring the actor will be dedicated to Armani Code Absolu, the new Armani Code fragrance. The film was directed by Reed Morano, Emmy Award winner for the series “The Handmaid’s Tale”, and the shots were made by photographer Matthew Brookes.
Originally introduced in 2004, Armani Code is the modern embodiment of self-fulfilment and personality, of a man who effortlessly masters the art of seduction. The fragrance ranks in the top 10 of men’s fragrances worldwide.
We love the fragrance. His fans, however, seem to more focused on Ryan himself. Have to say, can't really blame them.