Well, a new theory online suggests that all the crazy events going down in Riverdale are fictitious happenings from Jughead's novel.
We know, it's very "and I woke up and it was all a dream"... but it's gaining a lot of attention on Twitter.
How does Jughead know everything that is going down in the town, like the most recent episode where Archie and Betty stare longingly at each other after they both have become single from Veronica and Jughead.
It seems a little suss.
What do you guys think?