Fans have heavily praised her for the diversity, and for making the shades actually wearable and not ashy like most beauty brands do to darker tones.
However since its success, other brands have started jumping on the bandwagon, especially rival, Kylie Jenner.
Kylie just released a new concealer range that has over 30 different shades, and fans aren't happy about it.
Kylie has been copping it pretty hard with her makeup line recently, with her new makeup brushes being slammed for costing too much, and Jeffree Star publicly accusing her of copying his packaging!
Yikes.
