According to the US Today, the new meme was popularised by actress Reese Witherspoon who shared a photo collage of herself in some of her iconic roles—Legally Blonde’s Elle Woods to Little Fires Elsewhere’s Elena Richardson—and the first nine months of the year. In the January photo, things are fine and swell, then in February she looks concerned, then in March and beyond she seemingly hears the news about the Covid-19 pandemic and, like the rest of us, goes mad from self-isolation in the later months.
And she’s not alone. Other celebrities like The Hunger Games’s Elizabeth Banks, Never Have I Ever creator Mindy Kalling and Billy Ray Cyrus all did their own take on it, also featuring a repetitive state of 👁👄👁 from July onwards.
Then there’s all the TV shows, companies and bands that feel the same, from RuPaul’s Drag Race to Twilight.