But it's also done something amazing... it's turned Taylor Swift haters into fans.
The majority of 2016 saw a lot of people turn on Taylor after Kim Kardashian exposed a phone call between her and Kanye West that made her out to be a liar.
It started the #TaylorSwiftIsOverParty hashtag to trend worldwide.
But Taylor did what she does best, and took a bad thing and OWNED it. Wiping all her social media accounts and launching her Reputation era, which was highly successful.
But the movie she dropped has changed things for her.