Fans online are calling the signer out for her cultural appropriation, and are surprised that she wouldn't have known better, since it's been such a controversial topic for a long time.
"Demi really have on dreads..... babe, wyd?" one fan wrote.
"Demi Lovato rocking dreads now like she couldn't get any messier."
Some dedicated fans came to her defence, claiming that her hair was merely in "twists"...
All in all, it's caused a lot of drama online.
See the music video for yourself below, and let us know what you think.