For the Peekaboo bag's 10th anniversary, the iconic Italian house had pose in adorable vintage-style mother-daughter shots.
From Kim and her mum Kris lying on a couch together to Kim and daughter North playing in the grass, the images are an intimate look at the famous family's close bond.
The latest instalment in the #MeandMyPeekaboo campaign follows images featuring accessories and menswear director Silvia Venturini Fendi and her daughters.
"In the case of the Kardashians,” Venturini Fendi told Women’s Wear Daily. "They are all three of them very strong women, with strong personalities."
"It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table."
Could Kylie and baby Stormi be next?!