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  3. Nivea Release A Really Racist Advertisement RIGHT After That Pepsi Scandal

Nivea Release A Really Racist Advertisement RIGHT After That Pepsi Scandal

And Twitter went OFF. - by Bianca M
  • 10 Apr 2017
Nivea Release A Really Racist Advertisement RIGHT After That Pepsi Scandal

Last week all anyone could really talk about what that incredibly offensive Pepsi ad, ft. Kendall Jenner.

After the backlash, the company axed the campaign and issued a public apology. Naturally, after something like this happens, people are pretty cautious about their actions... Well, Nivea wasn't.

Only a few days after the Pepsi scandal, Nivea released this advertisement in the Middle East.

Sakita Holley on Twitter

Promoting their Black & White deodorant, some genius gave the go-ahead to "WHITE IS PURITY" as their slogan, and seriously, how?!

The caption didn't help their cause either, as it stated, "Keep it clean, keep bright. Don't let anything ruin it, #Invisible."

Very quickly something as innocent as deodorant became racist. In 2017, this is still happening.

Twitter users were pretty justified with their anger:

Scott Bellows on Twitter

"Come on #Nivea. This is so racist that I do no even know where to begin.😠Speechless. In future, refer to clothes or products, not colours."

Angela Night on Twitter
Michael Gravesande on Twitter
Cheyanne T. Ratnam on Twitter

"You'd think #Nivea wld've learned from their 'remove your afro to recivilize yourself' ad yrs ago. Apparently not. New ad: 'White Purity'.😲"

The company obviously pulled the ad, and sent an apology to Refinery29:

"Over the weekend an image and caption was posted to the NIVEA Middle East Facebook page meant to promote 'Invisible for Black & White,' a stain-free antiperspirant for use with black and/or white clothing. That image was inappropriate and not reflective of our values as a company. We deeply apologise fir that and have removed the post. Diversity and inclusivity are crucial values of NIVEA. We take pride in creating products that promote beauty in all forms. Discrimination of any kind is simply not acceptable to us as a company, as employees, or as individuals."

Yikes. What do you think about all this? Let us know in the comments.

RELATED: People Are Outraged Over Kendall Jenner's "Disrespectful" Pepsi Ad

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