"SWEET HEAT" ?!?!
What even is that?
Well, they're the same original flavours, but spicier.
Fiery Watermelon, Blazin' Mango, Flamin' Orange, Sizzlin' Strawberry, and Lemon Spark, while Starburst Sweet Heat will come in Fiery Watermelon, Strawberry Mango, Flamin' Orange, and Pipin' Pineapple, SF Gate reports.
Here for it.
"Confectioners and snack manufacturers both are increasingly turning to sweet to balance out hot, spicy or tangy flavours," Susan Whiteside, vice-president of public relations and marketing communications for the National Confectioners Association, told Food Business News.
"We've certainly seen some of that in the candy industry before with Red Hots and Atomic Fireball, but this is taking those flavours to the next level and really experimenting with different heat sources as well as different sweet sources."
Twitter obviously had some opinions.