But on the fun scale (not to mention the Instagrammable scale) they don’t rate highly – looking like the beauty world’s version of Hannibal Lecter does not a good selfie make.
Enter: jelly masks. The new type of face mask on the block, jelly masks are a) strangely satisfying; b) amazing to photograph and c) work a treat – especially in summer, as they’re deliciously cooling on the skin.
If there’s one jelly face mask you’ve heard of, it’s probably the five now-viral varieties from Lush, but they’re not limited to just one brand. Below, three of the must-try jelly masks on the market right now (and you can expect the category to just keep on growing).
1/ Lush FOMO jelly face mask, $13.50
2/ Glow Recipe Watermelon Glow Sleeping Mask, $45
3/ Sephora Collection Jelly Mask Moisturising & Energising Vitamin Cocktail, $20
This article originally appeared on marie claire.